I'm very proud to join a new campaign, created by June from Braless in Brasil, it's called #DiversityINLingerie http://www.bralessinbrasil.com/2013/08/diversityinlingerie.html
Lingerie is for every woman: black, white, old, young, disabled, fit, obese, skinny, overweight etc. So, why most of lingerie companies using only young, slim and mostly white models?
I'm middle age, white woman, size 12 UK, I've got a lot of stretch marks and after having 3 children I've got a kangaroo pouch and I look like this:
In a perfect world, lingerie companies should follow Ewa Michalak. In my opinion she is the only one who uses a diversity. Her models are all different sizes and there isn't Photoshop in use. When I want to buy a bra in my size I can see how it will look like on a person with bigger boobs. If I need matching knickers I will do the same. It's easy to show underwear on slim young girls but how much better it is to show it on few types?
www.ewa-michalak.pl |
How you can join the campaign? June explains it in her post:
From now on, if you want to join me take a picture of yourself (can be with or without your face, in lingerie or clothes- whatever you feel comfortable with!) and somehow fit in the hashtag #DiversityInLingerie. You're welcome to either post it on twitter with the hashtag or email me and I'll put it up in a post on my blog. Starting today (August 21st) other bloggers will becoming out with their own posts and pictures so check back to this post for the links! I'll post them as they come out. I'd encourage women of ALL walks of life and appearance to join in. By participating you can show the lingerie industry that, yes, you'd buy lingerie from a diverse group of models, not just the ones currently shown. I want to be clear that this is nothing against the body types currently shown and I don't want to get into a "real women" debate. We're all real women. I just want a bigger pool of models so that ALL women can see someone like them and say "hey, she looks like me and that bra looks awesome on her, it could look awesome on me too!".
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